Translating Complex Value into Strategic Clarity.

Your service was likely born from deep expertise, conviction, and care.
But great offerings aren’t always chosen—because what’s valuable isn’t always obvious.

I help you uncover the essence of your work—before it has words—
and translate it into strategies and stories that resonate with both intellect and emotion.

Strategy only matters when it moves people to act.
Let’s design a way to make your value unmistakably clear—to the right audience.

Four Pillars of Strategic Marketing

Turning Intangible Value into Clear Messaging and Buying Motivation

Highly specialized, intangible services often hold tremendous value—but that value risks being overlooked if it's not communicated in the right way.

I work with offerings that “only need to reach the right people,” and design strategies that clarify who the message is for, what it conveys, and how it ultimately leads to a decision to buy.

By crafting language and narratives that speak to both logic and emotion, I help businesses articulate the essence of their service in ways that resonate deeply and drive action.

Uncovering and Articulating the Core of Your Brand

Every brand should begin with one essential question:
"Why does this service exist—right here, right now?"

Rather than relying on surface-level personas or trendy taglines, I dig into the unspoken tensions, the founder’s original intention, the cultural context, and the nature of the customer relationship.

This process reveals the core identity of the offering—something that can’t be generated by AI or templates—and forms the foundation for a brand that stays true, focused, and resonant.

Marketing Execution for Multilingual and Cross-Cultural Environments

Based in the Netherlands, I support marketing implementation not only in Japan but also for Japanese businesses expanding across Europe.

I go beyond simple translation. By bridging cultural nuance, tone, and customer expectations, I help businesses create a consistent and compelling brand experience across different markets and languages.

A Marketer with a Founder’s Mindset — I Only Propose What Can Be Executed

Having launched and operated multiple businesses myself, I understand the realities of execution—budgets, speed, team dynamics, and what actually works on the ground.

Rather than offering idealistic plans, I bring a clear-eyed approach:
“Given your team, your timing, and your resources—what’s possible right now?”

I stand beside my clients not just as a strategist, but as a committed partner who walks with them all the way to implementation.

Company

About nordic shift

Japanese market specialist

nordic shift is a strategic marketing partner that helps businesses achieve meaningful growth through actionable, insight-driven marketing.

In an era where product-first thinking has given way to customer-centric value creation, marketing is no longer optional—it’s a core driver of business success.

And yet, many companies face a gap between what's needed and what's actually happening:

Limited in-house expertise in digital marketing
A lack of clarity around the true impact of agency-led campaigns
Difficulty evaluating whether results—like conversions—are actually meaningful to the business

At nordic shift, we close that gap.

With years of in-house experience leading marketing for multiple companies, founder Kenya Irie brings a rare blend of strategic depth, business acumen, and on-the-ground execution.

We don’t just manage tactics—we work with you to explore essential questions like:

How are your customers changing?
What value does your service truly offer, and how can we communicate it clearly?
Are your conversions aligned with your actual business goals?

From strategy design to hands-on implementation and performance review, we serve as a collaborative partner who’s invested in outcomes—not just outputs.

In a marketing world full of noise, data, and asymmetrical information, we focus on what matters:
Creating strategies that are truly understood, genuinely delivered, and measurably impactful.

That is the value we bring at nordic shift.

Kenya Irie

His experience includes being the Director of Digital Marketing for Air New Zealand, the New Zealand Tourism Board, IHG and Air Asia, as well as a digital consultant agency and a Scandinavian watch manufacturer.

Managed digital marketing in-house from upstream to downstream. He has created a team that handles paid advertising, creative management, customer service, social media distribution, and strategic planning and execution.

He founded nordic shift in Copenhagen in 2021 and moved to Amsterdam in 2022.Strategy and marketing support are provided to foreign companies from Europe entering and expanding into the Japanese market.

Company Profile

Registered Name：Sakura

Address：Koediefstraat 5 2511CG Den Haag, Netherlands

Drector：Kenya Irie

KVK：NL004450348B84